Privacy Policy

Last updated: June 26, 2026

This Privacy Policy describes how TrueWire ("TrueWire," "we," "us," or "our") collects, uses, and protects information when you visit truewire.ai, request a demo or information, or use our services. By using our website or submitting a form, you agree to the practices described here.

Who We Are

TrueWire provides AI-powered receptionist, lead capture, appointment booking, missed-call text-back, and CRM automation services for home-service businesses such as roofing, HVAC, and related trades. This policy covers our website and the information of prospects and customers who contact us directly. When we operate the platform on behalf of a business customer, we process that business's contacts as a service provider under their instructions and their own privacy policy.

Information We Collect

We collect information you give us directly, including your name, business name, phone number, email address, and details about your business and your inquiry. We may also collect basic technical information such as your IP address, browser type, and pages visited, through cookies and similar tools.

How We Use Your Information

• To respond to your inquiry, schedule and run demos, and provide our services.
• To send appointment confirmations, reminders, account messages, and service updates.
• To set up, support, and improve your account and our platform.
• To send relevant product information you have asked for or agreed to receive.
• To meet legal, billing, and regulatory requirements.

SMS / Text Messaging

When you provide your phone number and check the consent box on our forms, you agree to receive text messages from TrueWire related to your request, including demo scheduling, confirmations, reminders, account messages, and service updates. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help.

How We Share Your Information

We do not sell or rent your personal information, and we do not provide it to third parties or affiliates for their own marketing or promotional purposes. We use subcontractors and service providers that support our operations (for example, hosting, messaging, scheduling, and payment providers) only to the extent needed to provide the services you requested, under agreements that require them to protect your information. We may also disclose information when required by law.

Text messaging originator opt-in data and consent will not be shared with any third parties, except for the aggregators and providers of the text message services used to deliver your messages.

Cookies and Tracking

Our website may use cookies and similar technologies to remember your preferences and understand how the site is used. You can control cookies through your browser settings.

Data Security

We take reasonable measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Children's Privacy

Our services and website are intended for businesses and adults 18 years of age or older. We do not knowingly collect information from children.

Your Choices

You may opt out of text messages at any time by replying STOP. You may also request access to, correction of, or deletion of your personal information by contacting us using the details below.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page, with the updated date shown above.

Contact Us

TrueWire
[Business mailing address]
Email: [email protected]
Web: truewire.ai